Burson

Account Executive Intern
San Juan, Puerto Rico · Bilingual (English / Spanish)

Supported communications strategy, influencer marketing, and content development across global brand and corporate accounts within a PR agency environment, contributing to both consumer-facing campaigns and corporate messaging systems.

Contributed to campaign development and brand storytelling by supporting influencer strategy, experiential activations, and messaging frameworks across multiple client accounts, translating complex brand systems into accessible, audience-facing communication.

Impact

Client Work

Tito’s Handmade Vodka

Supported experiential and influencer marketing execution by sourcing local creators for pop-up activations, developing event concepts, and designing PR packages. Contributed to planning discussions for the “No Me Quiero Ir de Aquí” cultural activation focused on localized brand experiences.

Everyday Is a Dog Day: Press Kit & Fundraising

Influencer List: Salsa en La Placita

Influencer Brand Guidelines

Tito's x La Residencia Sorteo Influencer Content Brainstorm

PRABIA

Translated structured internal data into consumer-facing Facebook campaign copy by converting technical information into clear, engaging messaging designed to improve accessibility and audience engagement.

Johnson & Johnson

Supported corporate communications by translating technical messaging into simplified, audience-ready frameworks to improve clarity and consistency across internal and external communication materials.