Aura Creative Agency

Social Media Associate

Managed content strategy, community engagement, and high-volume content creation across 4 franchise accounts as part of a 4-person team.

Impact

Strengthened scalable content production across four franchise accounts by improving consistency, increasing output efficiency, and supporting multi-location content capture across both planning and execution phases.

What I Did

  • Owned day-to-day social execution across four franchise accounts

  • Translated brand strategy into weekly and biweekly content output

  • Produced and edited short-form video content for multi-platform use

  • Led on-site content capture during high-volume production days

  • Maintained community engagement and comment strategy across accounts

Focus Areas

  • Content production + editing workflow

  • Multi-location shoot execution

  • Social media publishing consistency

  • Community engagement + brand tone alignment

Production Work

Participated in biannual content batching trips across Metro Detroit, capturing raw photo and video content across 7+ locations and 50+ individual suites for ongoing social media use.

Toolkit

  • CapCut

  • Canva

  • Meta Business Suite

  • Content Planning Systems

  • Instagram

  • Asana

  • Google Suite

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